Social Impact metrics

We have recently started an exercise to track the socio-economic impact of our products and business model. As a social enterprise, we believe it is important for us to keep these metrics on our dashboard.

Let me present the social impact analysis of Servals as done by ERM – Environment Resources management, a leading global provider of environmental, health and safety, risk, and social consulting services.

Social benefits of Servals’ Energy Efficient burner and TLUD Stove
Full time employees directly hired	10 people
Income generated by the satellite production centres for local entrepreneurs	Given Servals’ social enterprise based business model, it is estimated that each entrepreneur will be able to make approximately INR 2 per burner sold by him.
Indirect employment opportunities created	85-90 opportunities created in out-sourcing centres. Most employees are women
Number of people supported by the salary	Assuming 5 people per household, around 500 people are benefited by the direct and indirect employment opportunities created by Servals
Staff training and technical supports	Servals are providing technical trainings to employees
Use of the product	The energy efficient burner is mainly used for cooking. Assume the average number of people per household is 5, around 6 million people have enjoyed the benefits of the burner.
Pollution reduction	When the thermal efficiency of kerosene combustion exceeds 60%, like it is in the case of Servals’ energy efficient burners, the particulate matter and carbon monoxide are well within permissible limits. Considering that the mandatory efficiency requirement is 55% in India, Servals’ burners significantly reduce the indoor air pollution of kerosene stoves.
Positive health and safety effects	The reduction of harmful emissions due to increased combustion efficiency can potentially reduce households’ medical expenses and improve the quality of life. The single tube design of Venus burners is safer compared to other burners in the market which have welded joints in the heat zone of the burner. Welded joints in a burner can sometimes fail due to the intense heat in the heat zone.
Fuel expenditure saved by the household using the product	Since the maximum fuel efficiency gain using the Venus burner is 30% compared with conventional burners, Servals’ customer can save considerate amount of expenditure on kerosene. In India, fixed amount of kerosene is distributed by Public Distribution System (PDS) to poor families. The price is INR 11 at present. But the PDS supply is not sufficient for the households’ monthly requirement and delivery is not regular enough. Families have to buy kerosene in open market at Rs. 35 to 40/- per liter in order to meet their demand.